Over 50 business leaders, entrepreneurs and academics all agree you’ll make more with ROAR!

“Kevin Daum’s Roar! is a charming new set of insights destined to help you in all your personal interactions whether in sales or otherwise.  Everyone should have an old friend like Lenny.”

Ken Fisher
Founder & CEO, Fisher Investments
And Forbes Portfolio Strategy Columnist
Author of The Ten Roads to Riches

 

“Nothing is more important than knowing how to specifically communicate your message to customers.  Kevin Daum has cracked open an ancient code that has been under our nose for thousands of years – providing a 21st Century application of these timeless principles.”

Verne Harnish “Growth Guy”
Founder, Entrepreneurs’ Organization (EO)
Author Mastering the Rockefeller Habits
CEO Gazelles

 

"I'd just arrived home from a 2 week Hawaiian holiday wth Kevin asking for my take on his book. Fair enough, except he needed a comment by the next day. So, I thought I'd skim the first chapter and 'wing it'. Ha! From there I was hooked. Written in a style Ken Blanchard made famous with his One Minute Manager franchise, Daum has nailed the keys to effective selling: the best salespeople are prepared, they are rehearsed, they know their company's differentiators, they are practiced with questions and they sell to the styles of their prospects. Imagine an easy way to learn this, traveling through a fun story and a the end, walking away with some highly recommended restaurants as 'value add'. You will truly 'ROAR' once you finish this book!"

Jack Daly
CEO, Professional Sales Coach, Inc.

 

“I was extremely impressed by the message and enjoyable delivery in ROAR! I do believe the book far exceeds the "oh yea, I knew that" which is the common reaction when one reads these types of things. I love the freshness in this approach to sales. I believe in its value enough that I am sending it to many of my CEO clients.”

Timothy R. Chrisman
CEO, Chrisman & Company, Inc.
Chairman of the Federal Home Loan Bank of San Francisco

 

"What do you care about?  Your company? A cause or campaign? Something you created?  Is it as successful as it deserves to be?  If so, good for you. If not, you need ROAR.  This page-turning book shows how to capture and keep the attention (and wallet) of your target customers so your priority projects get noticed and funded . . .for all the right reasons. Read it and reap." 

Sam Horn
Author of POP! Stand Out in Any Crowd & Tongue Fu

 

"ROAR! provides a simple memorable process that will help our franchisees understand and win over prospects.  It's a worthy addition to any customer experience training process."

Brian Scudamore
Founder and CEO,1-800-GOT-JUNK

 

“There’s a zillion ways you can answer someone’s question but which is right? In this breezy, engaging book, ROAR teaches you simply and compellingly how to find the right words – not just to break through the clutter but to sell your idea, your business, or yourself… and roar your way to success.  This is one of the most entertaining business books I’ve read offering-up some of the most essential steps you can take right now to better communicate your idea and win.”

Jennifer Openshaw
Author, The Millionaire Zone
Columnist, Dow Jones’ MarketWatch

 

"ROAR offers timeless marketing wisdom in a timely and entertaining package.  Highly recommended."

Michael J. Gelb, Author  How to Think Like Leonardo Da Vinci

 

“ROAR is simply brilliant!  The story is engaging and the message is powerful and clear.  If ROAR doesn't make your sales roar, I don't know what will.”  

Mo Fathelbob
President, Forum Resources Network
Author, Forum: The Secret Advantage of Successful Leaders
Former executive director, Entrepreneurs' Organization

 

“ROAR is a remarkable book, chock full of timeless wisdom and a must-read for anyone who has anything to do with sales or marketing. I've read just about every book on the topic that has been published over the past 10 years, and this one is the best by far. Get it!”

Peter Economy
Associate Editor,
Leader to Leader magazine
Author, Managing For Dummies

 

“Roar is a highly clever and entertaining read.  In a style reminiscent of The Monk and the Riddle,  Daum puts you into Ryan’s mind in a way that lets you experience the world from his perspective and learn as he learns.  Roar is a great way to understand the importance of creating value for the customer, and I would recommend this book to any entrepreneur – or entrepreneur-to-be.”

Kathleen Allen PhD|
Director,USC Marshall Center for Technology Commercialization
Professor, Lloyd Greif Center for Entrepreneurial Studies
University of Southern California

 

"I love the simple effectiveness of ROAR!  My team has completely integrated the four buyer concept into every aspect of our customer communication protocols. Kevin Daum's approach fully delivers an easy method to teach your sales team valuable tools in a sticky, entertaining way."

Christina Harbridge
misChief Executive Officer, Allegory, Inc.

 

“In Roar, Daum has captured the essence of sales in a pleasant and entertaining allegory.  The story pulls the reader in from the first page and leaves him wishing there were more when he is at the last!  I found most intriguing is how simple the ideas he has presented are yet how powerful, important and often-overlooked they can be, even by the most seasoned of sales professionals.  I will be sharing the book with others in my organization knowing that they will enjoy the story and I will enjoy the increased results they will surely deliver as a result.”

Steve Savad
Director Corporate Partnerships, SYSCO iCare Marketing
Founder – Restaurant.com

 

“Kevin Daum and Dan Turner have written the book that cuts through the multitude of sales and marketing messages that now overwhelm your prospective customers.   

• Are you looking for time-tested concepts and tools and concrete examples of how to implement them to improve your business?
• Felt like you've wasted time in the past with "story" books that pay more attention to being an entertaining read than adding any real value?
• Looking for a "no nonsense" explanation of the key tools, techniques and steps to follow to increase sales?
• Maybe books are not your game.  You're too busy getting the job done.  Would you reconsider, if you could increase your pipeline leads, conversion rate for new customers, and create a team of top flight sales people?  

Answer "yes" to any of these questions?  If so, read on.  The power of ROAR works.  It's time to get them working for you and your business.”

Robert “Jake” Jacobs
CEO,Winds of Change
Author of Real Time Strategic Change & You Don’t Have to Do It Alone

 

“Sales and marketing continues to be an overlooked part of every successful business story in American history. Thomas Edison wasn’t just an inventor but a brilliant entrepreneur and marketer. Benjamin Franklin wasn’t just a patriot and founding father but also a master of sales and persuasion. Kevin Daum focuses his spotlight on this often overlooked part of every successful business story and he honors history by letting us learn new insights from a wise business teacher.”

Dr Blaine McCormick,
Author of Ben Franklin: America’s Original Entrepreneur
Associate Professor of Management
Baylor University - Hankamer School of Business

 

"If a tree falls in the forest, and nobody hears it, did it really make a sound?  If your salespeople are talking, and your prospects aren't listening, are you really selling?  This book shows you the four buying personalities that will make or break your deals, and it gives you the roadmap for successfully selling each of these unique personalities.  This book is a must-read!"

Mark Murphy,
CEO, Leadership IQ
Author of Hundred Percenters: Stop Making People Happy, Start Making Them Great

 

“I loved ROAR!  Its lessons are written in a compelling story that anyone can relate to and learn from.  As president of a 75,000 national college student leadership society I can see value of being able to articulate a compelling value proposition to the four buyers in any circumstance where our students have to promote themselves.  The ROAR system is a simple way to help our students impress other people with their value in the real world and we will now look to see how we can make ROAR part of our curriculum.”

Gary Tuerack
President and Founder, The National Society of Leadership and Success

 

“I couldn't put the book down. I am always looking for great insights and works to share with my friends, fellow CEO's and sales folks. This fits the bill. I love the story telling style, wonderfully simple yet powerful mnemonic, ROAR" to help anchor the key concepts. A great read for any exec that is trying to pull their sales up to the next level...excellent job!!!”

Jim Weldon
CEO, Source n 

 

“ROAR is a very powerful book for my mid sized company clients. It packs a lot of power in a few pages. The "Value Proposition" is essential for all firms. The ROAR process with the four customer types clearly guides the sales person and process to effective closing.”  

Dan Weston
Executive Coach, The Weston Group

 

“There is not only a jungle of customers out there, there is a “jungle of schemes” promising to improve company performance.  ROAR resurrects a 3500-year-old approach to understanding human nature and combines it with a clear and concise method of presenting a company’s value proposition.  It is an amazingly straightforward, simple and effective process to quickly increase sales efficiency and commercial team satisfaction at the same time.   I read the book and “got it” in about an hour and found it quite refreshing that they were able to communicate their technique in such a time-efficient and accessible manner.  I suspect that their simple process can be applied to improve outcomes in a wide range of business and personal situations and have immediately begun to use it in my own.  One of the best one-hour investments I’ve made in a long time.”

Dr. Mike Biddle
Founder and President, MBA Polymers, Inc.

 

“Kevin Daum has taken the sales process to a whole new level of simplicity. I wish I had this information 20 years ago, it might have made the ten companies I have owned a little easer to grow and develop.”

Troy Hazard
Author of The Naked Entrepreneur
Former Chairman of The Entrepreneur’s Organization

 

"ROAR unlocks the secret of the most powerful aspect of the selling process with an engaging story that leads the reader through a memorable experience. It is a quick and easy read and a great tool for inspiring sales people."

Colette Malouf
CEO, Colette Malouf Inc.

 

"In ROAR, Kevin Daum takes life wisdom that's almost four thousand years old, and applies it to the world of sales and marketing. It's a book that people will want to share. Its lessons are foundational."

Mark Levy
Founder, Levy Innovation LLC: A Marketing Strategy Company
Author of Accidental Genius: Revolutionize Your Thinking Through Private Writing

 

“ROAR is a clear, direct, compelling story of the key elements guiding the customer relationship.  Really dynamite.  I especially like the four customer types and the simple, easily understandable techniques for dealing with each one, even as the same person moves through different roles. Really excellent.  I am going to re-read it and then start teaching my sales folks on how to use it!”

Don Zacherl 
CEO, T3 Technologies, LLC - Tireless, Talented, Trusted

 

“ROAR is a simple yet impactful work…in a jungle full of marketing and selling books, ROAR stands out as a straightforward, humorous narrative that illustrates how NOT to miss one of the basic human needs in selling - “to know thy customer” - and sell to them appropriately. Despite its simplicity, the concepts in ROAR can be easily implemented and used to help companies strengthen their marketing AND sales results!” 

Ron Huntington,
Owner, Executive Mentors and Trainers

 

“I’m a total fan of ROAR! There are so many clear lessons in it. I’m looking forward to making sure all of the CEOs we work with read it and discuss!”

Dennis Erokan
CEO, Placemaking Group

 

“We personally invited Kevin to come and introduce ROAR to our 75+ worldwide Coaching Association at our recent semi-annual global coaches summit. Within weeks, many coaches have introduced ROAR and its concepts to their clients and have begun to use it as the simple, fun and yet practical tool it is to improve sales results.”

Keith Cupp,
President, Gazelles International Coaching Association

 

“A great story, especially the compelling value proposition development. I would recommend it for any company we’re working with. And – it’s a great airplane read.”

Gary Moon
Managing Director, Ridgecrest Capital Partners

 

"A fun, easy to read, and brilliant business book.  I found myself turning the pages like I was reading a novel.  ROAR offers a practical plan that I'm already using to redefine my business and wrap our culture around it.  I've passed along copies of ROAR for our management team and we've already begun implementing the ROAR concept."  

Dennis Hoffman,
President, CashBox

 

“ROAR is that rare find in business texts – fundamental truth presented in actionable format; I am recommending it to every entrepreneur I know.”

Kathy Odell
Director, Pacific Capital Bancorp

 

“I found ROAR! to be a delight.  It presented critical bedrock concepts about sales and marketing in a fresh and engaging manner.  The book was a quick and enjoyable read that the average harried professional could devour in a single day, and then benefit from for years.  The material will have value not just to business people and sales and marketing professionals, but to almost anyone who is ever involved with selling or presenting products, services, or ideas to other human beings.  Not to mention its usefulness to culinary adventurers in and around New York City!”

Philip L. Russo
President, Gateway Funding Diversified Mortgage Services, LP

 

“In ROAR!, Kevin Daum has captured a very important dimension of the buyer’s psyche that sellers must consider if they want to capture more deals. Kevin has really simplified for me how to break down buyers in to 4 types and how to approach them. It is no surprise that he has been successful in generating stellar performance in sales growth.”

Howard Shore
Principal, Activate Group, INC

 

“Roar! is a timely and valuable read as it will spark your creative juices to improve your sales and marketing efforts - especially useful in these challenging economic times.” 

Dan Gould
CEO, Synergy 
Two-time Inc. 500 Fastest Growing Company

 

“Not only was ROAR! fun and informative for my company, I am passing on the concepts to my clients to help them communicate in a compelling manner as well.”

Barry Cohn
Managing Partner, Cohn, Handler & Co. Certified Public Accountant

 

“As a senior sales leader at an innovative and nimble software company, I found ROAR to be an excellent parable for my sales team. They not only could sink their teeth into the impeccably described meals, they could also learn from the book.”

Jeff Benjamin
Vice President of Sales, Ellie Mae

 

“Kevin’s latest book can be your new VP:  it has a Very Pertinent Valuable Premise, sure to make you Victorious & Profitable, and ready to help you take advantage of your Vast Potential!” 

Paul Levitan
President & CEO, Galaxy Desserts

 

“ROAR breaks down complicated processes into an entertaining convention. It is simple to use, a quick read and can be applied not just to your work, but to enhance your life!”

Shelby Scarbrough
President, Practical Protocol,llc & Conexus Global Services

 

“ROAR, really outstanding and real.  That is how I describe ROAR.  It is the fundamentals of the selling process explained by using a 3,500 year tale based on the four sons of Jewish tradition.  Kevin has captured the essence of what makes a great sales organization run effectively.  A must read for any sales manager or sales person."

Gary S. Cohn
Assistant Director
American Technion Society

 

“In today’s challenging environment, selling is #1 but the challenges are harder than ever before. Kevin has taken a complex task (selling) and broken it down into a highly effective and simple to use process – ROAR. Roar is an entertaining story that gives you what you need to go sell more and sell smarter…now.”

Randy Nelson
CEO, NSTAR Global Services

 

“Using the well-known parable model and a powerful four-letter acronym, Daum demonstrates that the best sales and marketing interactions are always genuinely win-win.”

Shel Horowitz,
Award-winning author of Principled Profit: Marketing That Puts People First

 

"ROAR stands out from a crowded field with its rich, nuanced and engaging story.  Kevin brought his critical sales and marketing concepts to life in a narrative that grabbed and held my attention from page one.  It's the most fun I've had with a business book in years! I'll be sending copies to my entire sales team.”

Adam Robinson
Founder and CEO, Ionix Hiring Systems.

 

“What a clever approach to solving age old business issues. I love a good read and, as a small business owner, I scour the shelves looking for business books with helpful strategies that I can not only remember past the last page, but also implement and teach. R.O.A.R has is all. A great page turner AND sage advice. How ironic, that this new advice is actually timeless advice that Mr. Daum has woven into a present day storyline. We all need reminders on how to work with people, in life, and in business. This story is an entertaining and very valuable reminder on how to bring out the best in your team and your business. So many business books think that a list of to-do's and how-tos is enough to help. A well-told story can do so much more and this is one is a well told story. My only complaint is that I'm 3,000 miles away from any of those restaurants and now I'm hungry.”

Susan Older-Mondeel
Founder/owner, SadieDey's Cafe

“I found ROAR to be an easy yet compelling read.  The VP of Sales and Marketing speaks director to customer needs.  ROAR provides a simple easy to follow method to deal with all buyers.  ROAR will benefit any business owner.”

Jeffrey A.  Redmon
Founder, Inner Circle of St. Croix Valley

 

“A clear and entertaining story to teach some valuable business lessons – a must read for anyone who wants to excel at selling!”

Hamid Moinamin
President, Inserso

“ROAR! takes profound insights and puts them into entertaining nuggets that are easy to remember and apply.  This thoughtful approach got me thinking in new ways.  ROAR! is a must-have for anyone that wants an edge in sales and is genuinely open to new ideas.” 

Tom Batchelder
Founder, Perficency – A national sales coaching organization
Author, Barking Up a Dead Horse: Avoiding wasted time and effort in business-to-business sales

 

“As a CEO and business owner I often find myself inundated with business books I should read many of which do not feel useful or relevant to the market we are in today.  Finally in Roar I found a book that is both inspiring and practical.  Mr. Daum has a keen grasp of how to understand customers and his work was an inspiration to our team as we seek to make our message more effective and more relevant.”   

Justin Paul Hersh
President  and CEO, Group Delphi

 

“ROAR is an excellent, yet fantastically simple way to gain new customers and increase the loyalty of current customers. It allows sales organizations to sell customers what the need when they need it."

John Papaloukas
President
Leviathan Investment Corp.

 

“Kevin Daum brings his usual theatrical flair to the world of business in his latest book. The entertaining, yet highly informative, narrative style of ROAR reaches far beyond the usual boring boundaries of marketing manuals.”

Jason Ferguson,
Theatre Producer, Jason Ferguson Productions LTD.

 

“ROAR is a quick valuable read for anyone looking to understand how to communicate with their audience! The principles are straight forward, the story is entertaining and the overall concept is powerful. Simple and powerful! The difference between a good sales person and a great one is their ability to connect and read their potential client - this book gives them the tools to do so. All of our sales people will be reading this book.”

Tara Hollier
President , Distressed Jet Sales, Inc.

 

“Daum simplifies a 3500 year old model and makes it relevant to today’s challenging economy.  ROAR will tell you how to integrate sales & marketing and turn your business into a roaring success.”

Les Rubenovitch
President, Winning Edge Consultants Inc.

 

“I highly recommend this clever and amusing kosher culinary journey of New York painlessly delivering a memorable marketing and sales strategy. ROAR is an important and accessible resource for any executive.”

Phyllis Caskey
President & CEO, Hollywood Entertainment Museum

 

“ROAR is a powerful little business story about the relationship between two men, several entertaining lunch appointments, and the valuable lessons of how to get your company to stand out in a crowded and noisy marketplace.”

Jon L. Iveson, Ph.D.
Founder and Head Coach, LEARNING to be a Champion™

 

“ROAR! is an unusually entertaining approach to a new "old" marketing mindset. Daum captures the reader in a memoir-style writing that subtly teaches the reader invaluable lessons in business."

Natasha Miller
Founder, Entire Productions

 

“Kevin Daum understands the difficulties that small and medium size business face. He told the truth about the banks, before it was popular, and now ROAR delivers A VP of Sales and Marketing solution that will drive your company through the biggest economic downturn since the 1930's. ROAR takes Covey's AHA moment from the board room to the customer.”

Marc Lumer
CEO, Marc Lumer and Co